Zucchetti’s success story first began in a small foundry in Valduggia (in the province of Vercelli) set up by Alfredo Zucchetti in 1929. Today the Zucchetti. Kos Group, led by Elena and Carlo, with cousins Marco and Paolo Zucchetti, consists of 4 factories and a logistics centre covering a total of 72,000 square metres, employing 400 people and producing 2 million articles every year.

In the early 1950s the firm brought in Alfredo’s son Mario, an enlightened entrepreneur who went on to lead the company for nearly fifty years. Mario steered the company towards, technological and commercial advancement and major production development: he completed the large new headquarters at Gozzano (in the province of Novara) which he equipped with advanced manufacturing facilities, he exhibited the brand at the Milan trade fair and then, one by one, at all the other most important international trade fairs, Mario also opened the first Zucchetti export office, to conquer international markets engaged in the post-war reconstruction.

In 1970 was founded the second company of the Group, Zucchetti Mario S.p.A., specialized in hot forging of brass and other metal alloys

In the eighties, Zucchetti also entered the world of communication, both on television and in the press, with the aim of building a strong, recognised brand. The company has never abandoned its communication using these media because it is fully aware of the importance of conveying its values and excellence.

Attentive to changing sociological and man-made aspects, Zucchetti was one of the first to believe in investments in increasingly less traditional projects in terms of furnishing styles, meeting the demands of a public looking for desirable experiences rather than necessary objects.
This was why the company decided, in 2004, to avail of the strategic consultancy services of Ludovica+Roberto Palomba, new art directors of the brand and international trendsetters in the world of bathroom design.

The Zucchetti brand and its projects are now internationally recognized, thanks to the company’s communication campaigns, its participation at major international trade fairs and cultural events, and the presence of its products in all the best-known showrooms of the world.